JP Chartrand
JP Chartrand is a Montreal-based director drawn to narrative concepts where striking visual effects and bold graphic worlds collide.
With his sharp sense of rhythm, flair for the absurd, and unmistakable comedic touch, he crafts visually hypnotic or hilariously unexpected projects. His distinctive signature has earned him international recognition and numerous awards.
A perfectionist with a big heart, he constantly pushes creative boundaries, transforming reality to bring vibrant and engaging worlds to life. His recent national campaign for Bell and 5G+, premiered during the 2025 Super Bowl, showcases his ability to design mesmerizing universes with looks that range from accessible to international—sometimes even full-on Hollywood.
Bell, GMC, Apple, Instagram, Samsung, Volkswagen, Starbucks, Twitter, KFC, Axe, Katy Perry, and Mark Ronson are just some of the major brands and figures he has collaborated with.

DFFO 2020 - WINNER - Best Music Video
UKMVA 2016 / 2017 / 2018 / 2019 - Official selection
MTV MUSIC VIDEO JAPAN - WINNER - Best Female Video
VMA MTV AWARDS - Official Selection
D&AD - Next Directors Shortlist
1.4 AWARDS SHOWCASE - Nominee
SHOTS - New director of the year (Bronze)
CANNE SAATCHI & SAATCHI - Next Directors Showcase
LA Fashions film festival - Official Selection
Club des Directeurs Artistiques Paris - WINNER 2017
Berlin Film Festival - WINNER - Best Idea/Fashion Film
BMVO Bogota - Official Selection
Austin Music Video Festival - Official Selection
IMVF Paris - Special Jury Mention
Milano Film Festival - Official Selection
FIFF Belgium - WINNER - Best Music Video
Madrid Fashion Film Festival - Official Selection
Ibiza Music video festival - WINNER - Best Visual
Cocularus - Official Selection
Berlin Music Video Awards - WINNER - Art Direction
SXSW 2013 / 2014 - Official selection

GMC
Le Terrain

Bell Canada
Bell 5G+

Favor
Favor Gold

DEMO REEL 2024

GMC
Campagne Sierra 2024

Drumstick - DC
Ungrow Up

Sportchek
Say It With Sport - Campagne Olympique 2024

Pizza Hut
REPIZZA

Volkswagen
SUVW/DCO

Sheertex
Fall Campaign '23

Instacart Director's cut
Allez-y

Volkswagen
Nouveau porte-parole

The Fork
Director's cut

Samsung
Galaxy S9/S9+

Katy Perry
Bon Appétit

LG
Zombies

KFC
Chicken Rich

Philips Hue
Brand Film

Sammontana
No Mordere

Starbucks
Ugly happy hour + UGC Frappucino

Best Buy
Boxing Day

Foot Locker
When you

StubHub
Campagne 2019

Mark Ronson ft. Lykke Li
Late Night Feelings

Stories are everywhere

Metronomy
Hang me out to dry

Walmart
Price

This is happening

Philips Hue
Daddy's home light + What mess + Deep sea light

Bud Light
J'ten craque-tu une?