William Fradette



William is an ingenious director with more than one trick up his sleeve. He stands out above all for his creative delusions and his stunty conceptual projects. He is renowned for his expertise and affinity for sequence shots as well as his organic, albeit sometimes wacky, staging, he likes to see authenticity through the camera. Always on the lookout for the latest visual and virtual trends, William knows how to use his talent to execute your concepts.
In August 2019, he won the McJoueur campaign pitch with Cossette agency. From there, everything unfolds for him. Among his accomplishments over the past year are campaigns for Vidéotron, McDonald's, Uniprix, Air Canada, National Bank, Air Transat, Rona and of course all the music videos of the artist Loud. In 2021, William has directed the special event LOUD CINÉTIQUE broadcast on Télé-Québec.

IGA
Voilà par Iga

Ordre des ingénieurs du Québec
Génie ou quoi? La websérie

Ordre des ingénieurs du Québec
Génie ou quoi? La websérie - Bande-annonce

Loud
Uber Eats Freestyle

Vidéotron
Faire giguer tout le Québec

Télé-Québec
LOUD CINÉTIQUE

Videotron
Révolution

GM Spark
Ça vient avec

Vidéotron
100 GO EN EXTRA POUR GIGUER À PLEINE VITESSE

Banque Nationale
Neighbors

Uniprix
Pharmaciens de famille, proches de votre santé

Banque Nationale
Entrepôt

McDonald's Canada
Du poulet pour déjeuner?

RONA
Le meilleur est dans votre cour

McDonald's
McJoueur - Salle de conférence

McDonald's
McJoueur - Big Marc présente le Big Mac

Transat
Urgences Vacances

Loud
Jamais de la vie

Banque Nationale
Thinking Capital

Banque Nationale
Easy Pay

Loud ft. Charlotte Cardin
Sometimes, All The Time