William is an ingenious director with more than one trick up his sleeve. He stands out above all for his creative delusions and his stunty conceptual projects. He is renowned for his expertise and affinity for sequence shots as well as his organic, albeit sometimes wacky, staging, he likes to see authenticity through the camera. Always on the lookout for the latest visual and virtual trends, William knows how to use his talent to execute your concepts.

In August 2019, he won the McJoueur campaign pitch with Cossette agency. From there, everything unfolds for him. Among his accomplishments over the past year are campaigns for Vidéotron, McDonald's, Uniprix, Air Canada, National Bank, Air Transat, Rona and of course all the music videos of the artist Loud. In 2021, William has directed the special event LOUD CINÉTIQUE broadcast on Télé-Québec.