William Fradette
Vite de même
Vidéotron
Garyguepard
FIZZ
Limited Edition
Fruité
Plantebassador
Silk
Meal deals
Circle K
Survivor Sponsor
Toyota
Concours Produits Vedettes
Couche-Tard
Saint-Jean Baptiste
Tim Hortons
Spring
L'Équipeur
Devine mon bac
Bac Impact
Investigation
Maxi
J'en ai plein mon bac avec Sam Cyr & Marylène Gagnon
Bac Impact
An Epic Robbery
Vachon
Surtout experts en pommes
Rougemont
Pourquoi on boit?
Éduc'Alcool
Encore du contenu vidéo sur le Web
Volkswagen
Génie ou quoi ? La websérie - Saison 2
Ordre des ingénieurs du Québec
Génie ou quoi? La websérie - Bande-annonce
Ordre des ingénieurs du Québec
Faire giguer tout le Québec
Vidéotron
Fini la lutte/Internet passe à travers les murs
Vidéotron
A win is a win
LOUD
ACQJS + GAMETIME
LOUD
Entrepôt
Banque Nationale
Le meilleur est dans votre cour
Rona
Du poulet pour déjeuner?
McDonald's Canada
McPlayer - Big Marc presenting the Big Mac
McDonald's
William Fradette is an ingenious director with more than one trick up his sleeve. He stands out for his wild creative ideas and his occasionally stunt-driven conceptual projects. Equally at ease with subtle irony and classic humor, he knows how to play across tones and styles. Endlessly curious, William also hosts his own podcast, Le Grand rattrapage, and conducts investigations on TikTok, exploring a wide range of topics with his distinctive touch.
Known for his love of technical challenges and his playful, organic approach to directing, William strives above all to capture authenticity through the camera. Always keeping an eye on emerging visual and digital trends, he brings his ingenuity and resourcefulness to every project, crafting content that is both captivating and entertaining.
He has directed numerous ads and branded content for brands such as McDonald’s, Toyota, Fizz, Tim Hortons, Vidéotron, Rona, and Bac Impact, in addition to directing all of Loud’s music videos. In 2021, he created LOUD CINÉTIQUE, a special event broadcast on Télé-Québec that earned him a nomination at the 37th Gala des Prix Gémeaux.