William is an ingenious director with more than one trick up his sleeve. He stands out above all for his creative delusions and his highly technical conceptual projects. He is renowned for his expertise, his love of sequence shots as well as for his organic, albeit sometimes wacky, staging. Having recently completed several projects with “non-actor” subjects, he really has a knack for making them feel comfortable and producing authentic performances. Always on the lookout for the latest visual and virtual trends, William knows how to use his talent to execute your concepts.

In August 2019, he won the Mcjoueur campaign pitch with Cossette agency. From there, everything unfolds for him. Among his accomplishments over the past year are campaigns for McDonald's, Uniprix, Air Canada, Banque Nationale, Air Transat, Rona and of course all the music videos of the artist Loud.