William Fradette



William is an ingenious director with more than one trick up his sleeve. He stands out above all for his creative delusions and his stunty conceptual projects. He is renowned for his expertise and affinity for sequence shots as well as his organic, albeit sometimes wacky, staging, he likes to see authenticity through the camera. Always on the lookout for the latest visual and virtual trends, William knows how to use his talent to execute your concepts.
In August 2019, he won the McJoueur campaign pitch with Cossette agency. From there, everything unfolds for him. Among his accomplishments over the past year are campaigns for McDonald's, Uniprix, Air Canada, National Bank, Air Transat, Rona and of course all the music videos of the artist Loud.

Uniprix
Pharmaciens de famille, proches de votre santé

Banque Nationale
Entrepôt

McDonald's Canada
Du poulet pour déjeuner?

RONA
Le meilleur est dans votre cour

McDonald's
McJoueur - Salle de conférence

McDonald's
McJoueur - Big Marc présente le Big Mac

Transat
Urgences Vacances

Loud
Jamais de la vie

Banque Nationale
Thinking Capital

Banque Nationale
Easy Pay

ONF
2019

MTESS
Testeurs de métiers

Loud ft. Charlotte Cardin
Sometimes, All The Time

Air Canada
Invictus

Kroy - Stay
Stay

Lova
Vague