William Fradette

William is an ingenious director with more than one trick up his sleeve. He stands out for his wild creative ideas and his stunty conceptual projects. Equally skilled in subtle irony and classic humor, he knows how to strike the right tone, whatever the context. An insatiably curious mind, William also hosts his own podcast, Le Grand Rattrapage, and conducts TikTok investigations, diving into a wide range of topics with his signature twist.

Known for his love of technical challenges and his playful, organic approach to directing, William seeks above all to capture authenticity through the camera. Always on top of the latest visual and digital trends, he brings his resourcefulness and creative flair to every project, delivering content that is both captivating and entertaining.

His McJoueur campaign marked a turning point in his career. Since then, he’s directed ads and content for brands like McDonald’s, Air Canada, Vidéotron, Rona, Bac Impact, and the Ordre des ingénieurs du Québec — not to mention all of Loud’s music videos. In 2021, he created LOUD CINÉTIQUE, a special event broadcast on Télé-Québec that earned him a nomination at the 37th Gala des Prix Gémeaux.